Fall in love in 7SECONDS. This shampoo is exactly what you would expect… brilliant! Be ready for a life changing experience of healthy, MOISTURE enriched hair with beautiful and bouncy SHINE. And not to worry, it will even PROTECT your hair from UV rays, thermal damage and color fading. There’s more! Yes! It’s sulfate, paraben and sodium chloride free. #Fallinlovein7SECONDS. Moisturizes for healthy, shiny, silky hair Adds lasting shine Locks in and protects hair color Instant results; for all hair typ. FOR BEST RESULTS: Wet hair, apply, lather, rinse and repeat as necessary. Follow with 7SECONDS™ Conditioner and your favorite UNITE styling products to compliment the system.